RIYADH: The Switzerland Embassy in coordination with the Saudi Ministry of Investment and Fintech Saudi organized the first Saudi-Swiss Fintech Forum in Riyadh.
Swiss and Saudi experts took part in the event on Nov. 25-26 under the theme “Connecting Leaders across Borders.”
The forum provided a platform for the exchange of ideas and the rethinking of traditional financial models.
Switzerland is an established financial hub and Saudi Arabia has the largest financial services industry in the Middle East.
Swiss Ambassador to Saudi Arabia, Yasmine Chatila Zwahlen, said the forum marked a turning point in the development of the partnership between Switzerland and Saudi Arabia.
Nezar Al-Haidar, CEO of Fintech Saudi, said the collaboration between Fintech Saudi and its Swiss counterparts creates opportunities for knowledge sharing, and paves the way for access to new markets.
The leaders are working to make Saudi Arabia a global fintech hub, and this collaboration deepens the ties between our ecosystems, he added.
Arab News met Saudi and Swiss experts at the forum, who discussed finance, market opportunities and the importance of Swiss expertise in Saudi Arabia’s fintech development.
Yazeed Al-Shamsi, co-founder and CEO of Ejari, said: “Our perception of Swiss cooperation is positive. Fintech is the sector that has received the most funding in Saudi Arabia in the last three or four years. There is still room for growth.”
Al-Shamsi said that the banking and insurance sectors contribute significantly to gross domestic product, and there are still opportunities in wealth management, investment, financing, and alternative financing.
Abdulmajeed Al-Askar, CEO of MoneyMoon, told Arab News that Saudi companies see Swiss-Saudi cooperation as a chance to bridge two diverse but complementary markets.
Switzerland has a long history of financial expertise, while Saudi Arabia is becoming a hub of entrepreneurial energy and digital adoption.
This collaboration is about building long-term partnerships that enable both sides to innovate and scale faster, Al-Askar said.
Saudi Arabia has many talented financial leaders and professionals, he added.
“By combining expertise with a forward-thinking approach, we can create an ecosystem that sets new benchmarks. Saudi Arabian leaders can design solutions tailored to the population’s needs. With new talent, we are creating an entirely new financial paradigm for the region.”
Eva Selamlar, head of the Swiss Financial Innovation Office, said that Swiss companies can contribute their expertise to help Saudi Vision 2030.
Andreas Iten, CEO of Tinety, said: “There are many opportunities in this market. The regulatory framework is favorable, so Swiss companies should look at it because there are great opportunities and a big need for digital solutions.”
The forum explored the opportunity for Switzerland and the Kingdom to advance their ambitions in the financial technology sector, in line with Vision 2030.
